A global movement that encourages creative agencies to raise awareness of an issue, in one day, is coming to the North East for the first time – Do it Day – in association with leading marketing title The Drum and founding Do it Day fringe partner Karol Marketing.

Do It Day sees leading brands including Coca Cola, Airbnb and Amnesty International challenge agencies to raise awareness of a real-life challenges linked to the environment, education & training, health & wellbeing, diversity, or community & commerce.